Positive change through strategic communications

From deciding whether a vaccine is safe to give to a child in Pakistan to building confidence in an election process in Yemen, for over a decade our work has framed how individuals, communities and nations see their world. Operating throughout the Middle East, North Africa and Central Asia, Lapis is a full-service strategic communications agency that supports local and global efforts to bring about positive change in frontier markets and challenging environments.
Ethos

Ethos

We are meticulous  in our thinking and analysis, and diligent in the development and application that follows. At the heart of this effort is a striving for betterment. Betterment of the circumstances for those we work for, and the audience we communicate to. Betterment of our work, and of ourselves. It is this philosophy that ensures we do not settle for strategies that leave ‘winners and losers’, instead we only seek to offer win-win solutions through strategic communications.


Approach

Approach

We strip away the non-essential layers until we find and understand the very fundamentals of the challenge. It is an approach that demands we have in-depth local knowledge of the environments, cultures and societies in which we work and build strategies based on insight, not observation. By seeing our strategies through to implementation and evaluation, we never lose sight of the fact that we are accountable for our ideas.

Group

Group

We are part of Moby Group. Established in 2003, Moby Group has advanced the media industry in a number of emerging and frontier markets extending from Central Asia to the Middle East and beyond. Moby Group employs over 1000 professionals to deliver its content-driven audience building strategy across 17 businesses and 7 markets, reaching over 450 million people through its activities in broadcasting, production, publishing, music, sports, research, telecommunications services, and strategic communications.

Group Assets

Group assets

TELEVISION, RADIO AND ONLINE PLATFORMS

Lapis works closely with Moby Group’s bouquet of entertainment, news and current affairs platforms, which includes a youth portal. Providing content in Dari, Farsi, Pashto, Urdu, Hindi and Arabic they reach a potential audience of 450 million people across Afghanistan, Pakistan, India, Iran and Iraq.


PRODUCTION

Through Moby Group’s production facilities and a network of local strategic partners, Lapis is able to provide its clients full service production solutions in both stable and challenging environments across Asia, the Middle East and Africa.

TECHNOLOGY, MOBILE AND TELEPHONY SOLUTIONS

Through Moby Group’s expansion into key IT businesses, Lapis provides its clients turnkey end-to-end communication solutions that include design, supply, implementation and support. From mobile app development and website building to advanced wireless, fiber optic and microwave communication technologies. In some of the most restrictive cultural, social and media environments, for example, Lapis has provided individuals access to news, information, entertainment and the opportunity to engage with targeted communication using Integrated Voice Technology (IVR).


SPORTS ADVOCACY PLATFORMS

Moby Group and Lapis have pioneered the way in Sports Advocacy. Since 2012 the Roshan Afghan Premier League has injected into the country’s collective conscious a sense of national pride, provided role models to the youth and undercut insurgents' calls for fighting through the promotion of values such as unity, tolerance, peace and solidarity. Lapis continues to develop this model for application within other territories.


People

Our people

At Lapis, our business is built upon the expertise, experiences and unique insights of our people. Our backgrounds and stories are as varied as the work we create.


People
Faheem  Ahamed

Faheem

Ahamed

Chief Executive Officer

Sarah-Jean  Cunningham

Sarah-Jean

Cunningham

Director of Operations and Business Development

​Ummit  Sethi

​Ummit

Sethi

Director of Strategy and Planning

Leslie  James

Leslie

James

Chief Creative Officer

Tamar  Zalk

Tamar

Zalk

Associate Director of Program Development

Moustafa Ayad

Moustafa

Ayad

Program Director

Bipin Jacob

Bipin

Jacob

Senior Creative Director

Raji Nair

Raji

Nair

Media Planning Specialist

Abdulmuain  Azan

Abdulmuain

Azan

Country Manager, Yemen

Gabriel Alegrett

Gabriel

Alegrett

Grants & Contracts Officer

Ayesha Khan

Ayesha

Khan

Program Director

Raphaëlle  Derousseaux

Raphaëlle

Derousseaux

Regional Program Development Officer

Megan  Brooks

Megan

Brooks

Administration Manager

​Sufiyan  Wattoo

​Sufiyan

Wattoo

Financial Planning & Analysis Manager

Vuk Ristivojevic

Vuk

Ristivojevic

Art Director

Abdul Hameed  Barekzai

Abdul Hameed

Barekzai

Senior Media Planner

Ainnie  Hamirani

Ainnie

Hamirani

Program Manager

Abdullah  Rahimi

Abdullah

Rahimi

Media Buyer

Benafsha Faizy

Benafsha

Faizy

Program Coordinator

Claire  Swann

Claire

Swann

Associate Director of Research

Clemence  Quint

Clemence

Quint

Program Manager

Colin  Judd

Colin

Judd

Regional Manager – GCC

Fatema Mahboby

Fatema

Mahboby

Media Buyer

Frederick Herbert

Frederick

Herbert

Junior Program Associate

Hiba  Alhejazi

Hiba

Alhejazi

Junior Program Associate

Isra  Rehman

Isra

Rehman

Program Associate/Graduate Program Liaison Officer

Jawed Taiman

Jawed

Taiman

Executive Producer

Jeanne  Finestone

Jeanne

Finestone

Program Director

Jehan Shahwan

Jehan

Shahwan

Team Administrator

Jonte  Green

Jonte

Green

Program Associate

Kabir Mokamel

Kabir

Mokamel

Creative Director

Kari  Evans

Kari

Evans

Program Associate

​Khurrum Mahmood

​Khurrum

Mahmood

Program Associate

Mansoor  Jamalzai

Mansoor

Jamalzai

Media Buyer

Muhammad Shoaib

Muhammad

Shoaib

Grants Accountant

​Sadaf  Rasheed

​Sadaf

Rasheed

Junior Program Associate

Samim  Faizy

Samim

Faizy

Program Manager

Shahzaib Atif

Shahzaib

Atif

Program Director

Zohra  Mousavi

Zohra

Mousavi

Program Associate

Waseem Mahmood, OBE

Waseem

Mahmood, OBE

Program Director